Tata Group will launch the Super App that is highly anticipated ‘Neu’ on April 7 because of an effort to take the Amazon and Jio platforms in the midst of rapid growth in the consumer digital economy room in the country.
Currently open for only employees Group Tata, super promising “Super Rewards” application and carry airlines, hotels, drugs, and food ingredients in one place. Here are some application features reviewed by MoneyControl.
1.) The application allows users to access a range Tata services — booking hotels with Taj, AirAsia for flights, Croma for buying electronics, Cliq for beauty and luxury products and Tata Sky to manage satellite TV.
2.) The Neu app has services like BigBasket and 1mg (for medicines) built within it, so it does not feel like one is being overwhelmed with information.
3.) The app allows users to pay their bills and also offers personal loans and insurance.
4.) In terms of appearance, the application has a premium look with contrasting sleek black background and colours. The black background is default but the logo and individuals icons in the application are coloured. The design choice seems striking compared to apps like Amazon, Swiggy and Nykaa.
5.) The application allows customers to use reward points from across a dozen brands. One user, entrepreneur Ashwini Asokan, who is professionally associated with Tata, said on Twitter that her rewards from Taj stays and Big Basket and Cliq purchases translated into a Rs 10,000 discount while buying a TV.
6.) What is missing from the app is Vistara — a joint venture between Tata Sons and Singapore Airlines — and the health and fitness startup Cure.fit, in which Tata has invested.